Going back to the news that Barstool Sports it to open a range of sports bars following Penn Raise $982.1 million In Stock Sale To Pump Into Barstool Sportsbook And BARSTOOL BARS the result could see Zillion Beer going on tap throughout it’s bars.
The move to open sports bars makes perfect sense. It opens a number of business opportunitities including selling its branded alcohol, snack food, merchandise outlets, venues to host content and of course to raise more brand awareness.
More importantly for Penn it also offers the opportunity to install betting terminals throughout its own range of sports bars. Turning Barstool Sports into the central component of a conglomerate.
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