Is BarstoolSports.dev Artificially Boosting Pageviews?

I feel dirty, like I’m dropping someone in it. Or am I just reading to much into it. Let me explain. I stumbled across BarstoolSports.dev via Google. It appears to be a test development version of BarstoolSports.com. Pretty standard but you would think it would be shielded behind a password wall.

But that aside there is a page that says “out here racking up numbers. boosting stats“. Which quite a strange thing to say, unless its true. Someone is driving traffic to the development site via Google but counting it as traffic for the main site. So when someone reports the all important traffic numbers to the senior leadership at Barstool Sports they are including traffic to the development site also.

Just seems a strange statement to make unless some is actually boosting stats.